Policies

This Privacy Policy describes how Apex Performance (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from apexperformance.co (the "Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as a customer, site visitor, or other individual whose information we have collected.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Policy on the Site and update the "Last updated" date.

How We Collect and Use Your Personal Information

To provide the Services we collect personal information about you from a variety of sources. The information we collect varies depending on how you interact with us.

Information We Collect Directly from You

• Basic contact details — name, address, phone number, email.
• Order information — billing and shipping address, payment confirmation, email, phone.
• Account information — username, password, security questions.
• Research affiliation — institution or research context you optionally supply.
• Customer support information — the content of any communications you send us.

Information Collected via Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels and similar technologies. Usage Data may include device and browser information, network information, IP address, and interaction data.

Information We Obtain from Third Parties

• Providers who support our Site and cloud infrastructure.
• Payment processors who collect payment details to fulfil your orders.
• Analytics and advertising partners that use cookies, pixels and SDKs on our behalf.

How We Use Your Personal Information

• Providing products and services — processing payments, fulfilling orders, managing your account, arranging shipping and returns.
• Marketing and advertising — sending promotional communications by email and tailoring content and advertising.
• Security and fraud prevention — detecting and investigating fraudulent, illegal or malicious activity.
• Communicating with you — customer support and improving our Services.

Cookies

Like most sites, we use cookies to power and improve our Site, remember preferences, and run analytics. Most browsers accept cookies by default, but you can set your browser to remove or reject them. Blocking cookies may cause some features to work incorrectly.

How We Disclose Personal Information

• Vendors performing services on our behalf (IT, payment processing, analytics, customer support, cloud storage, fulfilment).
• Business and marketing partners, subject to their own privacy notices.
• When you direct or consent to disclosure, including via shipping providers or social integrations.
• Affiliates within our corporate group.
• In connection with a corporate transaction, to comply with legal obligations, or to enforce our terms.

User Generated Content

Any reviews or content you post to public areas of the Services will be publicly accessible. We are not responsible for the privacy of information you make publicly available.

Third Party Websites and Links

Our Site may link to third-party sites. We are not responsible for their privacy or security practices — please review their policies separately.

Children's Data

The Services are not intended for children and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided information, please contact us to have it deleted.

Security and Retention

No security measures are perfect. We retain your personal information for as long as needed to provide the Services, maintain your account, comply with legal obligations, resolve disputes and enforce our agreements.

Your Rights and Choices

• Right to Access / Know — request access to your personal information.
• Right to Delete — request deletion of information we hold about you.
• Right to Correct — request correction of inaccurate information.
• Right of Portability — receive a copy or transfer to a third party.
• Restriction of Processing — ask us to restrict processing.
• Withdrawal of Consent — withdraw consent at any time.
• Managing Communication Preferences — opt out of marketing via the unsubscribe link.

Complaints

If you have complaints about how we process your personal information, please contact us. You may also lodge a complaint with your local data protection authority (in the UK, the ICO).

International Users

We may transfer, store and process your personal information outside the country you live in. Where required, we rely on recognised transfer mechanisms such as the UK/EU Standard Contractual Clauses.

Contact

For any questions about this Privacy Policy or to exercise your rights, email us at support@apexperformance.co.

All products are sold strictly for research use only. Not for human or animal consumption.